Selontra® rodent bait effectively controls rats and mice, such as brown rats, black rats, and house mice, including those that are resistant to
anticoagulant rodenticides. Selontra will be used by pest management professionals and non-professionals alike in urban and rural settings to
control rodents which cause millions of dollars in damage and spread life-threatening diseases every year. In urban settings, Selontra can
reduce the contamination of food and structural damage caused by rodents. In rural areas, Selontra can help protect stored grain and
livestock, farm equipment and buildings.

Cholecalciferol, the active ingredient in Selontra rodent bait, belongs to the sterol class of chemistry and has a novel mode of action. It is a natural compound found in all animals and was first used as a rodenticide in the 1970s by Sorex, a professional pest management
chemical company acquired by BASF in 2008.

Selontra offers several important advantages from anticoagulant rodenticides, which are a class of chemicals that work to prevent the coagulation (clotting) of blood. The mode of action of cholecalciferol causes rodents to stop feeding after approximately 24 hours, which allows for a shorter baiting regime and faster control. The unique formulation of Selontra is highly palatable to rodents, even in the presence of attractive food sources. In
addition, studies show cholecalciferol has a favorable toxicological profile with low toxicity to most mammals and avian species, but with rodents showing a particular sensitivity.

No known resistance to cholecalciferol has been found in rodents, and the development of resistance is considered highly unlikely since it is an essential vitamin that controls
physiological processes within animals. Within the next few years, BASF anticipates registering Selontra in more than 30 countries around the world. Selontra is expected to launch first in Australia, followed by Brazil and the United States.

Key Features and Benefits:
n Shorter baiting regimes and quicker rodent control compared to anticoagulant baits
n Highly palatable even when other attractive food sources are available
n Lower risk of primary and secondary non-target poisoning
n Suitable for burrow and fence line baiting
n Durable in all control situations and stable under extreme temperatures
n No known resistance, and development of resistance considered highly unlikely